Each one is coded with a 256-bit genome, which includes a set of phenotypes (visible features) and genotypes (genetic features). How does it work? Each virtual cat is a unique object or “token” on the Ethereum blockchain, and it’s as real as a unit of Ether (ETH, or the unit of currency used on the trading platform). It’s proven to be very popular, as the game just launched a few days ago and has already zoomed to the top of all the transactions on the Ethereum network according to the tracking site ETH Gas Station, with more than 10 percent of all trading activity as of this writing. “Our approach to brand and marketing is, in part, a tongue-in-cheek critique of the ICO market today,” marketing director Elsa Wilk said in a press release.
CryptoKitties is developed by Axiom Zen, and it seems it’s taking a humorous approach while still hoping to make blockchain transactions and technology accessible to more casual users.
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